Social media is the latest growth area for individuals and businesses alike. The birth of social media targeted individuals as vital to the development of early social platforms. As time has progressed, futurologist Jason Hope explains social media growth is now focused on developing the business world. The shifting sands of social media are bringing information and entertainment into the living rooms of individuals.

As mobile devices replace traditional desktop computers, the context and delivery systems are evolving. Jason Hope believes the development of social media platforms is evolving away from their roots. The business mogul recalls the early days of social media was focused on developing individual accounts allowing users to connect with friends and schoolmates.

Over time, these platforms have switched focus to providing a platform for businesses to target clients. The development of social media accounts linked to businesses has seen a change in use by customers. Jason Hope explains trust is now placed in accounts with high follower numbers over those recommended by trusted friends.

The growth of mobile devices is an area of excitement for Jason Hope. The statistics show why mobile devices are an exciting area for Jason Hope. 91 percent of mobile device owners report enjoying accessing social media platforms on phones and tablets. Accessing the Internet using mobile devices remains one of the most popular reasons for using phones and tablets.

The future of entertainment lies on social media sites as the average user spends two hours and 45 minutes per day using these platforms. Jason Hope reports social media is becoming the go-to choice for entertainment over TV and movies. The links between social media and business will continue to grow in the coming years. Jason Hope believes brands are adapting to the demands of social media in the 21st century.