The relationship
between information consumption and business insight often determines
entrepreneurial success. For Haroldo Jacobovicz,
habitual reading of newspapers and magazines has served as a critical input
throughout a technology-focused career spanning multiple ventures over four
decades.

Information as Foundation for Vision

Despite training in
civil engineering at the Federal University of Paraná following seven years at
Military College, Haroldo Jacobovicz developed interests diverging from his
parents’ construction focus. As the eldest of four siblings born to Alfredo, a
civil engineer and university professor, and Sarita, one of Paraná’s pioneering
female civil engineers, he might have followed their established path.

Instead, Haroldo
Jacobovicz gravitated toward emerging technologies during the 1980s—a direction
informed by his information consumption habits. Described as “an avid
reader of newspapers and magazines,” he utilized these sources not merely
for current events awareness but as “input for the new ideas that he turns
into reality.”

Identifying Emerging Opportunities

This information-processing approach led Haroldo Jacobovicz to recognize the
potential of information technology before it became widely established. Before
completing his engineering degree, he partnered with three computer-skilled
friends to establish
Microsystem, targeting retail automation for stores, pharmacies, and
supermarkets.

Though this venture
closed after two years when the market proved unprepared, the attempt
demonstrated how Haroldo Jacobovicz translated information insights into
practical business applications—seeing beyond immediate circumstances to
identify emerging opportunities based on broader trends observed through his
reading.

Adapting to Market Realities

When his initial
entrepreneurial efforts proved premature, Haroldo Jacobovicz adjusted his
approach while maintaining technology focus. After distinguishing himself from
more than 200 engineers during selection at Esso (now Exxon Mobil), he advanced
through positions involving data-processed
market analysis and commercial tactics.

Later, at the Itaipu
Hydroelectric Plant, he observed technology adoption within public sector
contexts. These experiences, combined with his ongoing information consumption,
provided complementary perspectives that would inform his subsequent
ventures—balancing vision with practical implementation requirements.

Strategic Timing of Ventures

After gaining
corporate and public sector experience, Haroldo Jacobovicz returned to
entrepreneurship with enhanced perspective on market timing. He established
Minauro offering computer rental and maintenance to public agencies—a targeted
solution addressing specific governmental constraints he had observed at
Itaipu.

This venture succeeded
where Microsystem
had not, demonstrating improved alignment between his vision and market
readiness. The difference illustrates how continued information processing
combined with direct experience enhanced Haroldo Jacobovicz’s ability to time
technology implementations effectively.

Evolving Technology Focus Through Information Awareness

Throughout subsequent
ventures, Haroldo Jacobovicz adapted his technology focus based on evolving
market conditions—a process likely supported by his information consumption
habits. Minauro expanded to incorporate software
solutions through strategic acquisitions, forming the e-Governe Group
focused on public administration applications.

In 2010, he
established Horizons Telecom addressing corporate telecommunications needs—a
different technology domain reflecting changing market priorities. Following
this company’s acquisition in early 2021, he launched Arlequim Technologies
focusing on computer virtualization across various markets.

This progression
demonstrates how continued information processing supported adaptation to
evolving technology landscapes. Rather than remaining fixed on a single
approach, Haroldo Jacobovicz adjusted focus based on emerging opportunities
identified through his reading and experience.

Information-Driven Entrepreneurship

The relationship between Haroldo Jacobovicz’s reading habits and business ventures illustrates
how systematic information consumption can support entrepreneurial vision. By
processing news and analysis beyond immediate applications, he developed
capacity to identify emerging opportunities before they became obvious—seeing
potential where others had not yet looked.

This approach
exemplifies information-driven entrepreneurship—using regular, broad-based
knowledge acquisition as foundation for business insight. Throughout his career
spanning hardware, software, telecommunications, and virtualization ventures,
Haroldo Jacobovicz has maintained this practice of transforming information
into practical solutions addressing specific market needs.