Edgard Corona, the owner of Smart Fit, has revolutionized
the fitness industry in Latin America with his innovative approach to gym
memberships. With over 365 locations across the region, Smart Fit has beco me
the largest gym chain in Latin America, attracting over 1 million members and
generating a record-breaking revenue of 1 billion reais in 2016. 

Corona’s journey to success began in 1996 when he opened the
first Bio Ritmo gym in São Paulo . Despite facing initial challenges, he
persevered and eventually expanded his business to include the low-cost concept
of Smart Fit in 2009. This move proved to be a game-changer, as Smart Fit’s
affordable monthly memberships starting at 59.90 reais attracted a wide range
of customers, including those who had never considered joining a gym before. 

Corona’s aggressive business strategies and willingness to
take risks have been instrumental in Smart Fit’s rapid growth. He has been
known to outmaneuver competitors, negotiate prime real estate locations, and
even rely on TV monitors instead of personal trainers to cut costs. While some
have criticized his approach as unethical, Corona remains focused on providing
affordable fitness options for as many people as possible. 

In addition to Smart Fit’s success in Brazil, the gym chain
has expanded to other countries in Latin America, including Mexico, Chile,
Peru, and the Dominican Republic. With its low-cost model and commitment to
customer satisfaction, Smart Fit continues to attract new members and expand
its reach across the region. 

Edgard Corona’s relentless dedication and innovative
thinking have undoubtedly made him a trailblazer in the fitness industry. His
ability to  identify market opportunities and adapt his business model has
propelled Smart Fit to the forefront of the industry, setting a new standard
for affordable fitness options in Latin America. 

As Smart Fit continues to grow and evolve, Edgard Corona
remains focused on providing accessible fitness solutions for individuals of
all backgrounds. With his ambitious plans for further ex pansion and commitment
to customer satisfaction, it’s clear that Corona’s vision for Smart Fit is set
to redefine the fitness landscape in Latin America for years to come.